Apex Unismart chip reset system shone on Russian Business-Inform

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Apex Unismart chip reset system shone on Russian Business-Inform

16 Jun,2014

Apex Microelectronics participated in the 2014 Business-Inform exhibition held during May 20^th and 22^nd in Moscow, Russia. Apex’s new technologies were brought into the spotlight; the creative chip reset system Unismart, especially, caused a big stir among those who attended the event.

In the morning of 22nd local time, Apex gave a speech with the topic “UnismartChipResetting Solutions-Only from Apex Microelectronics”, drawing in a large number of local remanufacturers and refill stores. The Unismart system was first introduced six years ago and has been well-received ever since release. In its public appearance this time, it impressed the Russian market with its advantageous convenience. Most remanufacturesexperience headaches on chip replacement like chip inventory management, and import tariff and freight charges, which could be comparatively high across the vast Russian land. The Unismart is exactly designed to deal with these troubles. It allows users to directly reset chips without changing chip hardware; and it charges users by “credit”, which is purchased through the Internet. In this way, a new chip is ready through six steps of easy operation.

Recent years the Russia market has seen a great deal of similar chip reset products, yet Apex’s Unismart is unparalleled in chip model coverage, model update efficiency, and user friendliness. One audience of the speech commented that it is a “revolutionary product”, and will “bring more convenience to our refilling business”.

Apex also gave a lucky draw after the speech. A local remanufacturer got from Apex a set of Unismart device for free.

Besides the Unismart chip resetting system, Apex also presented its SOC chips on the exhibition. As the most cutting edge chip technology in the industry, SOC allows communication rates closer to OEM, and much more chip functions; chips with SOC technology are therefore more stable and reliable on OEM firmware update resistance. Apex, the pioneer of chip technology, has long been working on SOC R&D. It possesses the right to use the exclusive self-IP CPU core within industry, which is the premise of Apex SOC designs for various chip function requirements. Apex’s replacement chips for Samsung 101/111/115/116 series, Lexmark MS/MX/CS/CX series, and Lexmark E260/T650 series, are all SOC-based, and received a lot of attention on the exhibition.

The Russia market as an emerging market has its own characteristics on region, government’s attitude on the aftermarket and on IP.Apex Microelectronics cherishes the possibility of a bright future on this market and believes that such future lies with its respect of the market and its deep understanding of customer requirement.

For more information please consult your account manager.